Project briefing sheet

Project code:

Project title:

Project details

Project manager:

Designer:

Project start date:

Estimated delivery date:

Date required by:

Contacts:

Tel No.

Project history background

Relevant background information about the project to date.
New project or a revamp?

Project objectives

Business and marketing objectives
Target audience
How strong should the message be?
Other media required to support the end project?

Project details

Page count? Size? Folded?

Brand positioning

Major competitors for the project?

Support material

Any existing media or websites that will help the project
Name and location of specific images to be used
Copy to be supplied by

Delivery details

Quantity required?
Delivery instructions?

Supplier Details

Approval of brief